Personal Branding: A New Blueprint for Building and Alligning Your Brand

This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic and memorable Personal Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness and happiness. If you are branded in this holistic way you will automatically attract the people and opportunities that are a perfect fit for you. Hubert Rampersad also provides practical tools, and roadmap for building a strong authentic Personal Brand, which is in harmony with you. This roadmap has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee's personal brand with their company brand you can realize the 'best fit' between employee and company, which creates a highly engaged and happy workforce.

"In Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand – and just as important – how to persuasively communicate this brand to the world….I love his focus on authenticity. …My request to you, the reader, is -- make this book part of your life. Don't just read this book for its 'interesting' content. Don't be content with a few 'aha' moments. Make it part of your life planning – and ultimately part of your life! If you do, you can become a more integrated and successful person – and better enable your company to help you make a positive difference in our world!" 

-- From the Foreword by Marshall Goldsmith.
Author of What Got You Here Won't Get You There, a New York Times bestseller, Wall Street Journal #1 business book and the Harold Longman Award winner for Best Business Book of the Year for 2007.

"Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues. The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable. …. It's a wonderful step by step approach to making out desired brand explicit….The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow. …This book offers an architecture to turn these ideas into action."

--From the Afterword by Dave Ulrich, Professor of Business, University of Michigan, and Partner, The RBL Group. Co-author of the bestselling book "Leadership Brand'  (Harvard Business Press, 2007).

Contents

1.    Introduction
2.    An Authentic Personal Branding Model
3.    Define and Formulate your Personal Ambition
4.    Define and Formulate your Personal Brand
5.    Formulate your Personal Balanced Scorecard
6.    Implement and Cultivate your Personal Ambition, Personal Brand & Personal Balanced Scorecard
7.    Aligning your Personal Ambition and Personal Brand with your Behavior and Actions
8.    An Authentic Company Branding Model
9.    Define and Formulate your Company Ambition
10.  Define and formulate your Company Brand
11.  Formulate your Company Balanced Scorecard
12.  Implement & Cultivate your Company Ambition, Company Brand &  Company Balanced Scorecard
13.  Aligning Personal Ambition and Brand with Company Ambition and Brand